Client: DreamHack Inc
Location: Georgia World Congress Center, Atlanta | Date: November 2018
Guests: 1000

DreamHack, the world’s largest digital festival hosts a series of events around the world with one of them being in Atlanta, USA. DreamHack Atlanta is about eSports, championships, live music, streaming, and free play zones. Our number one goal for DreamHack Atlanta was to manage the personalized access permission for DreamHack personnel and accredited suppliers. Using NFC wristbands and Wristbanditz’ Eventcloud software we’ve accomplished the mission of managing complex access rights across the event.

Around 1000 organization personnel received an NFC wristband to access various backstage areas at the festival. All wristbands had a single secure one-way sliding lock for the easy application. Also, Wristbanditz created a custom wristband design reflecting the corporate identity of the event.

First, we’ve set up guestlists and permissions for each area on a group basis in the Eventcloud software. Later, all staff received personalized access rights based on their guest category. Moreover, our Eventcloud software allowed organizers to monitor accredited guests and their check-ins to all areas in real-time. The organizers were able to observe the highs & lows of each event area and consequently adjust the amount of their personnel.

Event Cloud Functionalities & NFC interaction During the Festival

Accreditation management (including personalized access permission)
Fully customized access control
Backstage staff security check via mobile NFC scanners
Secure lock wristbands

Event Analysis During & After the Event

Live count and real-time analysis of the lows & peaks during the festival

DreamHack Atlanta Event Stage
DreamHack Atlanta Event

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