The POPAI „Point of Purchase Advertising International“ organization advocates for the interests of industry, retail, POS producers and service providers. In their role as a global non-profit organization, POPAI is the competence center and comprehensive communication platform for “marketing at retail”.
EuroShop is the biggest international fair for the requirements of retailers. The fair is represented by 7 fascinating retail dimensions and herewith reflects the innovative and dynamic retail industry including trends and topics of the future.
The POPAI village was a collective of exhibitors and took a prominent place within the EuroShop retail trade fair. The exhibitors shared a café and catering services and each contributed with about 10 employees and a network of their customers. In 5 days about 3.000 transactions were operated through this setup.
Guest check-in of the exhibitors via NFC wristbands
Mobile order stations at the Café
Collective invoicing of the total consumptions to the exhibitors at the end of the fair
Evaluation and analysis of the consumptions