IP Austria hosted an extraordinary summer party in July 2016. Clients, partners, and friends were invited to join a party with a special motto. They were welcomed to a jungle landscape and were encouraged to grab the title of the “king/queen of the jungle”. Following the TV format “I am a star – get me out of here!” several jungle examinations offered competitive ways to collect points. Event Gamification concept in its best!
The concept was created by creative agency Fuchs & Freude.
Personalized invitation management and online registration
Guest check-in via NFC wristbands
6 stations to collect digital points (gamification)
NFC photo box (the files were sent via E-mail to the person who tagged the picture)
Live-evaluation of the jungle king/queen
Analysis of the attendees