Zalando’s 2015 autumn/winter campaign titled „Don’t be old-fashioned“ inspires to wear fashion with more self-confidence. The grand dames Senta Berger, Hannelore Elsner, and Christiane Hörbiger are the faces of the promotion.
In order to celebrate the kick-off to the testimonial-driven campaign, Zalando set up their first-ever Pop-Up-Store in Vienna from the 10-12 September to let fashionistas experience the brand offline.
For this occasion, Wristbanditz produced fashionable wristbands with NFC tags and an engraved message. Also, various entertainment stations were set up (hashtag printer, NFC picture box,…) that could be experienced by journalists, bloggers and Viennese fashion influencers on the opening night and by the general public on the subsequent days.
Guest check-in via NFC wristbands
Collection of guest data
NFC picture box (guests received a printout and an E-mail of the pictures taken in the picture box)
Evaluation of the attendees